Capturing Moments: The Dynamic Collaboration of Velvet Prints and Philips at Taste of Dubai

On February 23, 2024, Velvet Prints and Philips collaborated at the Taste of Dubai Festival, offering attendees a unique and unforgettable experience. This partnership seamlessly combined technology and creativity to leave a lasting impression on all who participated.

Taste of Dubai Festival is renowned for its celebration of food, drinks, and music, drawing crowds eager to indulge in culinary delights and enjoy live entertainment. Philips, with its own kiosk at the festival, sought to engage visitors in an interactive and memorable way, showcasing their newest coffee machines and offering free coffee tastings.

Velvet Prints, known for its innovative approach to event activations, partnered with Philips to enhance their presence at the festival. Together, they devised a strategy that would not only attract guests to the Philips booth but also provide them with a unique keepsake to remember the experience.

At the heart of the collaboration was a specially designed photobooth, featuring branded frames provided by Philips. Attendees were invited to step into the booth, capture a moment with friends or loved ones, and create a lasting memory. What set this photobooth apart was Velvet Prints' LivePrint service, which instantly transformed these snapshots into personalized coffee coasters.

Guests were delighted by the seamless process and the novelty of receiving a tangible souvenir on the spot. The LivePrint service by Velvet Prints added an element of surprise and excitement, elevating the traditional photobooth experience to new heights. Instead of merely capturing moments digitally, attendees could now take home a physical memento, courtesy of Philips and Velvet Prints.

The partnership between Velvet Prints and Philips proved to be a resounding success, as evidenced by the steady stream of visitors to the booth throughout the event. Attendees raved about the unique concept and expressed their appreciation for the thoughtful souvenir they received. In just 8 hours, 500 coasters were distributed, showcasing the popularity and effectiveness of the activation.

The collaboration between Velvet Prints and Philips at Taste of Dubai exemplified the power of creativity and innovation in engaging event attendees. By combining cutting-edge technology with personalized experiences, they created moments that will be cherished long after the festival ends. As partners in creativity, Velvet Prints and Philips have set a new standard for event activations, leaving a mark on the Taste of Dubai Festival and its attendees.